Pepsi partners with Michael Jackson's Estate to release limited edition package

Pepsi is paying homage to the King of Pop one more time, creativity-online.com reported.

The brand is working with Michael Jackson's Estate to create a limited edition package featuring Michael Jackson, according to an executive close to the company.

The package coincides with the 25th Anniversary of the Bad album, which was released on Aug. 31, 1987.

The package will be a 16 oz. can available in convenience stores and grocery stores around Memorial Day, according to Beverage Digest. The can, said to have a blue background with an image of Michael Jackson dancing, is expected to cost 99 cents.

Pepsi sponsored the 1988 Bad World Tour.

The Tour spanned 16 months, including 123 concerts in 15 countries attended by 4.4 million fans. When it concluded, it was the largest grossing tour in history and the tour with the largest audience.

The brand's relationship with Mr. Jackson dates back to 1984 and the New Generation campaign.

Infamously, Jackson's hair caught fire during a commercial shoot that was part of that campaign. Michael Jackson appeared in a number of commercials for the brand over the years, performing versions of Billie Jean and Bad, among other songs.